Preparing matcha is a simple yet mindful ritual — but the ratio of matcha to water (or milk) can vary depending on how you enjoy it.

HOHO Hojicha - Dark Roast
Crafted in the storied tea region of Uji, Kyoto, HOHO Hojicha Dark Roast is a refined expression of Japan’s roasted green tea tradition. Made from carefully selected first-harvest leaves and expertly roasted, it delivers a delicate, toasty aroma and a smooth, mellow flavor that soothes and satisfies.
Its gentle sweetness, layered with subtle umami and notes of caramelized nuts, creates a comforting cup ideal for quiet moments, warm evenings, or a low-caffeine alternative to matcha.
Tasting Notes:
🌰 Light roasted aroma with hints of caramel and hazelnut
🍯 Mellow sweetness with a touch of umami
🌿 Smooth, clean finish with a soft, lingering warmth
How to Store Matcha
To keep your matcha fresh and flavorful:
- Store in an airtight container to prevent oxidation.
- Keep it in a cool, dry, and dark place — the fridge is ideal if sealed properly.
- Avoid moisture, heat, and light, as they can degrade quality.
- Use within 1–2 months after opening for the best taste.
- Always use dry utensils when scooping.
Tip: If stored in the fridge, let it come to room temperature before opening to avoid condensation.
How to prepare matcha?
1. Sift the Matcha
Add matcha powder into your bowl. Sift it to remove clumps and ensure a smooth, lump-free drink.
2. Add Water
Pour in hot water (not boiling). Water that’s too hot can make matcha taste bitter.
3. Whisk
Using a bamboo whisk, briskly whisk in a “W” or “M” motion until the surface becomes frothy with tiny bubbles. This creates a creamy, balanced texture.
4. Enjoy
Drink it straight from the bowl or pour into a cup. Sip and savor slowly.