Preparing matcha is a simple yet mindful ritual — but the ratio of matcha to water (or milk) can vary depending on how you enjoy it.

Hatsu-mukashi
Bright Clarity. Refreshing Bittersweetness.
Hatsu Mukashi Matcha by Ippodo is a revitalizing experience—crafted for those who appreciate a clean, crisp flavor. Its refreshing sharpness and bittersweet profile awaken the senses, leaving a pleasantly clear finish. Perfect as usucha, a creamy matcha latte, or even drizzled over ice cream, Hatsu Mukashi effortlessly balances sweetness, making it an ideal companion for rich desserts.
A favorite among Ippodo staff, it shines in an iced matcha latte—blended thick with chilled water, then topped with cold milk.
Tasting Notes:
🌿 Refreshingly sharp flavor
🍃 Balanced bittersweetness
🍵 Ideal for usucha, matcha lattes, and pairing with desserts
How to Store Matcha
To keep your matcha fresh and flavorful:
- Store in an airtight container to prevent oxidation.
- Keep it in a cool, dry, and dark place — the fridge is ideal if sealed properly.
- Avoid moisture, heat, and light, as they can degrade quality.
- Use within 1–2 months after opening for the best taste.
- Always use dry utensils when scooping.
Tip: If stored in the fridge, let it come to room temperature before opening to avoid condensation.
How to prepare matcha?
1. Sift the Matcha
Add matcha powder into your bowl. Sift it to remove clumps and ensure a smooth, lump-free drink.
2. Add Water
Pour in hot water (not boiling). Water that’s too hot can make matcha taste bitter.
3. Whisk
Using a bamboo whisk, briskly whisk in a “W” or “M” motion until the surface becomes frothy with tiny bubbles. This creates a creamy, balanced texture.
4. Enjoy
Drink it straight from the bowl or pour into a cup. Sip and savor slowly.